Bruce Mau’s Incomplete Manifesto

Allow events to change you. 

You have to be willing to grow. Growth is different from something that happens to you. You produce it. You live it. The prerequisites for growth: the openness to experience events and the willingness to be changed by them.

Forget about good. 

Good is a known quantity. Good is what we all agree on. Growth is not necessarily good. Growth is an exploration of unlit recesses that may or may not yield to our research. As long as you stick to good you’ll never have real growth.

Process is more important than outcome. 

When the outcome drives the process we will only ever go to where we’ve already been. If process drives outcome we may not know where we’re going, but we will know we want to be there.

Love your experiments (as you would an ugly child). 

Joy is the engine of growth. Exploit the liberty in casting your work as beautiful experiments, iterations, attempts, trials, and errors. Take the long view and allow yourself the fun of failure every day.

Go deep. 

The deeper you go the more likely you will discover something of value.

Capture accidents. 

The wrong answer is the right answer in search of a different question. Collect wrong answers as part of the process. Ask different questions.


A studio is a place of study. Use the necessity of production as an excuse to study. Everyone will benefit.


Allow yourself to wander aimlessly. Explore adjacencies. Lack judgment. Postpone criticism.

Begin anywhere. 

John Cage tells us that not knowing where to begin is a common form of paralysis. His advice: begin anywhere.

Everyone is a leader. 

Growth happens. Whenever it does, allow it to emerge. Learn to follow when it makes sense. Let anyone lead.

    More at Bruce’s website


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    Seth Godin’s Manifesto

    1. The greatest innovations appear to come from those that are self-reliant. Individuals who go right to the edge and do something worth talking about. Not solo, of course, but as instigators of a team. In two words: don’t settle. 
    2. The greatest marketers do two things: they treat customers with respect and they measure. 
    3. The greatest salespeople understand that people resist change and that ‘no’ is the single easiest way to do that. 
    4. The greatest bloggers blog for their readers, not for themselves. 
    5. There really isn’t much a of ‘short run’. It quickly becomes yesterday. The long run, on the other hand, sticks around for quite a while. 
    6. The internet doesn’t forget. And sooner or later, the internet finds out. 
    7. Everyone is a marketer, even people and organizations that don’t market. They’re just marketers who are doing it poorly. 
    8. Amazing organizations and people receive rewards that more than make up for the effort required to be that good. 
    9. There is no number 9. 

    10. Mass taste is rarely good taste.


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    Manifesto of the Communist Party

    "A spectre is haunting Europe – the spectre of  communism…"

    PDF Version

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    The Lululemon Manifesto

    Drink fresh water and as much water as you can. Water flushes unwanted toxins from your body and keeps your brain sharp…”

    Text version here:

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    Manifesto for Agile Software Development

    This is the one of the highest ranking results in a Google search for the word “manifesto”. A technology focused manifesto, it captures the point of view for how software development should work.

    As technology has embedded itself in society, you’ll notice how this manifesto focuses on human empowerment when working with technology: human relationships over abstract processess and tools, openness to change as opposed to rigid plans, and collaboration versus impersonal contracts. 

    "We are uncovering better ways of developing
    software by doing it and helping others do it.
    Through this work we have come to value:

    Individuals and interactions over processes and tools
    Working software over comprehensive documentation
    Customer collaboration over contract negotiation
    Responding to change over following a plan

    That is, while there is value in the items on
    the right, we value the items on the left more.”


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    What is a Manifesto?

    Manifesto, Inc. is a collection of famous and not so famous manifestos.
    Manifestos have existed since the beginning of humanity - perhaps the most famous being the Ten Commandments. Some outlive their authors while others fade to the horizon of irrelevance. They all serve as guide posts along the path of history.
    Manifestos are vessels of human emotion and desire. They capture the deep human desire to have the world hear our point of view. They capture a particular point in time and bring us closer to understanding the human condition.

    The word manifesto is derived from the Latin word manifestus, which is translated as “caught in the act, plainly apprehensible, clear, and evident”. Additionally it’s influenced from the word manus, which means “hand” and festus “struck.”

    At its essence, a manifesto is a “public declaration explaining past actions and announcing the motive of forthcoming ones”.


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